Goal of the Local Offline KR Case Study

Looks pretty good! Love the video.

Great to hear this, Mike!  I know it will be beneficial to us all.

Tom

What program did you use to create that video?

Hi Mike

Checked out your website and got the free report- looks good. This will be a great case study to follow especially as I assume you will share how you have used Keyword Rockstar to assist your clients.

Regards

Bronwyn

That's a good approach I haven't thought of.

I'm a little more focused in the area of SEO. I generally research an industry in my city to see how competitive it is before I contact any local businesses in that industry. That way I sound like a genius to them when I tell them who is ranking ahead of them and for which keywords and why.

Then I tell in summary how I can get their site to dominate the first page ahead of their competition. It seems to draw the competitive juices out of these business owners to want to beat out their competition online.

If I can get them in front of their own computer to Google a few things that I have already researched ahead of time and already know the answers to, I look like an even bigger genius. Then I show them how my own brick and mortar business dominates 8 out of the top 10 positions for the best keywords in my industry, and I tell them I will work to achieve the same results for them. When I also tell them their company is the only one I will work with in their industry and in their city.......at that point it's game over.

I hope this helps a few folks.

Randy

Looking forward to hearing more about this case study.  This is something that I've been really considering for the past couple of months.

Mike, thanks for taking on this task. I will be watching your case study closely to see how it is done and to learn. Looking forward to your posts.

Phil

sorry, I could not get onto the site due to the following; Bandwidth Limit Exceeded 

@Daniel,

The video came with the blog theme.

I know the author and he likes to use Sony Vegas Studio ( the $80 or so version)

Mike

Hi Bronwyn,

To be honest all of my local business client services to date have involved seo ranking and link building services.  So I know that this market is willing to spend money for traffic to their sites and making the phone ring.

I use KR for seo keyword research for local clients.

However, offering an "Awords campaign improvement and optimization" service is a new wrinkle.

Same result different tactics.

We will see how it goes.

Mike

Randy, Thanks for the tips on finding local customers, would be great if you could provide more detail on what you are providing prospects during the sales process.  Just start a topic in the forum under

KR-Using Keyword Rockstar to Promote Local Business Clients:  

Sorry Anthony, I guess that is what happens when you share your site with 1000 of your best friends

Should be fine now!

Mike

Mike,

I'm looking forward to your progress.

I also offer similar SEO services to local businesses in my market. I've found it fairly easy to get results quickly and show clients how this improved visibility and ranking builds lasting value over time. Clients seem to understand what's going on easily and appreciate it.

Justifying an AdWords search network campaign has been more difficult, as the quantity of leads has tended to be low, even in prime positions, and the cost high in the eye of the client.

In my experience, in general, the local business to business market tends to have fewer visitors, but of higher value, than businesses looking for consumer leads. The local consumer businesses get more leads, but their average sale is much lower. Therefore, getting the client to identify the value of a quality customer/lead is important for them to rationalize the ad cost and adjust their budget accordingly.

I'm planning to move one customer from Search to the Content Network to see if I can improve the ROI, but I'm not sure if interruption advertising is going to work as well for a business that knows exactly what they're looking for. I'll let you know how this goes.

Steve

agree the video is awesome, looking forward to your report, thanks

Would it make sense to target each industry with a separate site or do you use this overall approach and see which ones respond before separating them?

Like the report and the feel of the website. I will be interested to see the result.

Walt

Walt,

You have read my mind, I do alot with dentists and am starting to work with attorneys so yes, i think it does make sense if you can generate the leads to go after a vertical market approach, and design your reports and videos the same way.

Mike