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Profit Using KR to Help Local Offline Businesses (atomic)
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Goal of the Local Offline KR Case Study

Sunday, May 30th 2010 @ 6:23 PM (1 ratings)    post viewed 1517 times

I thought it would be a good idea to see how I can use my KR skills to help a local business client. 

Some of you may know that one of my main focuses is to help local business owners get new customers from the Internet.  

My site related to this business is 

www.locallyvisible.com

The services I provide to my customers are focused on natural SEO and help in Local maps listings like Google Places.

My thoughts are that there are probably local businesses that have heard about Google Adwords and have started to advertise their business without any clue as to how to go about properly building a search campaign, let alone attacking the content network with display ads, or even text ads for that matter.

So the case study I am setting out to design will involve finding such a local client and having them agree too allow me to build out a case study about the process of improving their ROI on their Adwords campaign as well as improving their natural SEO results.

Tommie and Jon have both agreed to help with advice on campaign improvement tactics and strategies.

Other family members with experience in this area (Robert Stanley comes to mind) are welcome to contribute as we move through the process.

Hopefully we all can learn something from the process, I know I am excited about learning a lot.

Mike

Comments

teevee aguirre
KR Owner
TeeveeAguirre said on Sunday, May 30th 2010 @ 6:34 PM:

Looks pretty good! Love the video.


Tom Murrell
KR Owner
TomMurrell1 said on Sunday, May 30th 2010 @ 6:47 PM:

Great to hear this, Mike!  I know it will be beneficial to us all.

Tom


Daniel Scott
KR Owner
DanielScott said on Sunday, May 30th 2010 @ 7:22 PM:

What program did you use to create that video?


Bronwyn Buck
KR Owner
BronwynBuck said on Sunday, May 30th 2010 @ 8:02 PM:

Hi Mike

Checked out your website and got the free report- looks good. This will be a great case study to follow especially as I assume you will share how you have used Keyword Rockstar to assist your clients.

Regards

Bronwyn


Randy Vanderveen
KR Owner
RandyVanderveen said on Sunday, May 30th 2010 @ 9:58 PM:

That's a good approach I haven't thought of.

I'm a little more focused in the area of SEO. I generally research an industry in my city to see how competitive it is before I contact any local businesses in that industry. That way I sound like a genius to them when I tell them who is ranking ahead of them and for which keywords and why.

Then I tell in summary how I can get their site to dominate the first page ahead of their competition. It seems to draw the competitive juices out of these business owners to want to beat out their competition online.

If I can get them in front of their own computer to Google a few things that I have already researched ahead of time and already know the answers to, I look like an even bigger genius. Then I show them how my own brick and mortar business dominates 8 out of the top 10 positions for the best keywords in my industry, and I tell them I will work to achieve the same results for them. When I also tell them their company is the only one I will work with in their industry and in their city.......at that point it's game over.

I hope this helps a few folks.Cool

Randy

 

 

 

 

 


Alex Mitchell
KR Owner
AlexMitchell said on Sunday, May 30th 2010 @ 10:00 PM:

Looking forward to hearing more about this case study.  This is something that I've been really considering for the past couple of months.


Phil Estabrook
KR Owner
PhilEstabrook said on Sunday, May 30th 2010 @ 11:55 PM:

Mike, thanks for taking on this task. I will be watching your case study closely to see how it is done and to learn. Looking forward to your posts.

Phil


Anthony Thomas
KR Owner
anthomas said on Monday, May 31st 2010 @ 10:17 AM:

sorry, I could not get onto the site due to the following; Bandwidth Limit Exceeded Cry


Mike Remer
Group Administrator
atomic said on Monday, May 31st 2010 @ 1:52 PM:

Quote from DanielScott on Sunday, May 30th 2010 @ 7:22 PM

What program did you use to create that video?

@Daniel,

The video came with the blog theme.

I know the author and he likes to use Sony Vegas Studio ( the $80 or so version)

Mike


Mike Remer
Group Administrator
atomic said on Monday, May 31st 2010 @ 1:56 PM:

Quote from BronwynBuck on Sunday, May 30th 2010 @ 8:02 PM

Hi Mike

Checked out your website and got the free report- looks good. This will be a great case study to follow especially as I assume you will share how you have used Keyword Rockstar to assist your clients.

Regards

Bronwyn

Hi Bronwyn,

To be honest all of my local business client services to date have involved seo ranking and link building services.  So I know that this market is willing to spend money for traffic to their sites and making the phone ring.

I use KR for seo keyword research for local clients.

However, offering an "Awords campaign improvement and optimization" service is a new wrinkle.

Same result different tactics.

We will see how it goes.

Mike


Mike Remer
Group Administrator
atomic said on Monday, May 31st 2010 @ 2:06 PM:

Quote from RandyVanderveen on Sunday, May 30th 2010 @ 9:58 PM

That's a good approach I haven't thought of.

I'm a little more focused in the area of SEO. I generally research an industry in my city to see how competitive it is before I contact any local businesses in that industry. That way I sound like a genius to them when I tell them who is ranking ahead of them and for which keywords and why.

Then I tell in summary how I can get their site to dominate the first page ahead of their competition. It seems to draw the competitive juices out of these business owners to want to beat out their competition online.

If I can get them in front of their own computer to Google a few things that I have already researched ahead of time and already know the answers to, I look like an even bigger genius. Then I show them how my own brick and mortar business dominates 8 out of the top 10 positions for the best keywords in my industry, and I tell them I will work to achieve the same results for them. When I also tell them their company is the only one I will work with in their industry and in their city.......at that point it's game over.

I hope this helps a few folks.Cool

Randy


Randy, Thanks for the tips on finding local customers, would be great if you could provide more detail on what you are providing prospects during the sales process.  Just start a topic in the forum under

KR-Using Keyword Rockstar to Promote Local Business Clients:  


Mike Remer
Group Administrator
atomic said on Monday, May 31st 2010 @ 2:10 PM:

Quote from anthomas on Monday, May 31st 2010 @ 10:17 AM

sorry, I could not get onto the site due to the following; Bandwidth Limit Exceeded Cry

Sorry Anthony, I guess that is what happens when you share your site with 1000 of your best friendsEmbarassed

Should be fine now!

Mike


Steve Josephs
KR Owner
SteveJosephs said on Monday, June 7th 2010 @ 6:35 PM:

Mike,

I'm looking forward to your progress.

I also offer similar SEO services to local businesses in my market. I've found it fairly easy to get results quickly and show clients how this improved visibility and ranking builds lasting value over time. Clients seem to understand what's going on easily and appreciate it.

Justifying an AdWords search network campaign has been more difficult, as the quantity of leads has tended to be low, even in prime positions, and the cost high in the eye of the client.

In my experience, in general, the local business to business market tends to have fewer visitors, but of higher value, than businesses looking for consumer leads. The local consumer businesses get more leads, but their average sale is much lower. Therefore, getting the client to identify the value of a quality customer/lead is important for them to rationalize the ad cost and adjust their budget accordingly.

I'm planning to move one customer from Search to the Content Network to see if I can improve the ROI, but I'm not sure if interruption advertising is going to work as well for a business that knows exactly what they're looking for. I'll let you know how this goes.

Steve


Gayle Buchanan
KR Owner
kiwiGayle said on Monday, June 7th 2010 @ 11:49 PM:

agree the video is awesome, looking forward to your report, thanks


Walter Raleigh
KR Owner
cutless said on Tuesday, June 8th 2010 @ 12:27 AM:

Would it make sense to target each industry with a separate site or do you use this overall approach and see which ones respond before separating them?

Like the report and the feel of the website. I will be interested to see the result.

Walt


Mike Remer
Group Administrator
atomic said on Tuesday, June 8th 2010 @ 5:43 PM:

Quote from cutless on Tuesday, June 8th 2010 @ 12:27 AM

Would it make sense to target each industry with a separate site or do you use this overall approach and see which ones respond before separating them?

Like the report and the feel of the website. I will be interested to see the result.

Walt

Walt,

You have read my mind, I do alot with dentists and am starting to work with attorneys so yes, i think it does make sense if you can generate the leads to go after a vertical market approach, and design your reports and videos the same way.

Mike


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