Goal of the Local Offline KR Case StudySunday, May 30th 2010 @ 6:23 PM (1 ratings)
I thought it would be a good idea to see how I can use my KR skills to help a local business client.
Some of you may know that one of my main focuses is to help local business owners get new customers from the Internet.
My site related to this business is
The services I provide to my customers are focused on natural SEO and help in Local maps listings like Google Places.
My thoughts are that there are probably local businesses that have heard about Google Adwords and have started to advertise their business without any clue as to how to go about properly building a search campaign, let alone attacking the content network with display ads, or even text ads for that matter.
So the case study I am setting out to design will involve finding such a local client and having them agree too allow me to build out a case study about the process of improving their ROI on their Adwords campaign as well as improving their natural SEO results.
Tommie and Jon have both agreed to help with advice on campaign improvement tactics and strategies.
Other family members with experience in this area (Robert Stanley comes to mind) are welcome to contribute as we move through the process.
Hopefully we all can learn something from the process, I know I am excited about learning a lot.