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Profit Using KR to Help Local Offline Businesses (atomic)
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I Meet the Customer for the First Time

Sunday, July 25th 2010 @ 12:56 PM (1 ratings)    post viewed 1016 times

(Note, to experience this case study there is no way I can avoid revealing who my customer is.  He has agreed to act as a case study in return for free consulting services, ie I am not getting paid until the case study is complete. So please do me the courtesy of not contacting this customer or even trying to duplicate this case with his competitors or even others in the same industry.  I think we can agree that this is a pretty small niche and there are plenty of other markets to pursue. I trust that you will abide by this simple request)

In April of this year I was attending a local chamber of commerce business after hours meeting.  Here in Johns Creek, GA it costs $40 for a table at this event.  It happens each month, and it is a great way to contact business owners.  And you get 2 drinks and hors d'oeuvres as well, sweet.

Anyway, as we were closing down I met the owner of Jumptastic. He had a table at the same event.  Their business involves renting out the inflatable jumpers known by various names such as Moonwalks, Bouncy Castles, Inflatable Jumpers, etc.

In our short conversation I was able to learn that his Internet marketing efforts included an Adwords campaign that he had created on his own.

A light bulb went off and I got the idea to approach him as a client to improve the efforts he had made in creating his own Adwords campaign.

Little did I know at the time how much potential there would be to apply what I have learned by using Keyword Rockstar and what I have learned from other Keyword Rockstar owners here in KeywordRockstarFamily.com.

Mike

More tomorrow as I meet with the owner to explore the concept with him.

Comments

Philippe Boivin
KR Owner
philb said on Sunday, July 25th 2010 @ 6:07 PM:

Wow Mike!!

Thank you so much for sharing that with all of us. It will be a great teaching tool.

 

(Note, to experience this case study there is no way I can avoid revealing who my customer is.  He has agreed to act as a case study in return for free consulting services, ie I am not getting paid until the case study is complete. So please do me the courtesy of not contacting this customer or even trying to duplicate this case with his competitors or even others in the same industry.  I think we can agree that this is a pretty small niche and there are plenty of other markets to pursue. I trust that you will abide by this simple request)

Hope every body read this a couples of time! This kind of project would not be possible if we do not follow those simple rules... ALL of us.

 

Thanks again

 

Philippe


Mary Sloane
KR Owner
BoomerMary said on Sunday, July 25th 2010 @ 8:00 PM:

Wow this is really interesting.  A real business and an as it happens study.

Sure hope everyone abides by your request.  Understanding this stuff has so much potential

Thanks so much for sharing.

 

Take care

BoomerMary

 

 

 

 


John Sweet
KR Owner
informer18 said on Tuesday, July 27th 2010 @ 3:30 AM:

Will follow this with interest

John


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